Sthlm Blvd

At Sthlm blvd, the biggest scandinavian brands meet the strongest international brands within sporting clothes. When the company chose Mediascreen as their supplier of digital signing the message was clear, the concept was to take place and to communicate modeling and the feel of their products.

There are four different Sthlm blvd stores in Stockholm, including one in the mall Mood, which is located in norrmalm. It’s very important that their screens show what’s currently trending and is always kept up to date. 

Varied screen sizes

Mediascreen’s solution consists of extra large screens combined with a few smaller ones. They are placed in windows, inside of the store, and behind the check out. 

While choosing a software, it’s very important to find one that quickly and easily can be administered. This was certainly the case in this collaboration since the staff works on world class service. The system used by Sthlm blvd also has a built in CMS in order to control all videos and images.

About the customer

Sthlm blvd was founded in 2015 when four stores opened in Nacka Forum, Sollentuna Centrum, Bromma Blocks and in the mall Mood. They mainly focus on fashion vs sport with a mix of famous scandinavian clothing brands alongside some international giants.


Pilot study, screens and media players, installation, supervision and support.

Other projects


Julius and Hanna Didrikson began making clothes way back in 1913. Fast forward 100 years and they are the biggest brand in the country when it comes to rain jackets. Mediascreen are partners with Didrikson and have provided a couple of screens for them.

Read more about Didriksons
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