Julius and Hanna Didrikson began making clothes way back in 1913. Fast forward 100 years and they are the biggest brand in the country when it comes to rain jackets. Mediascreen are partners with Didrikson and have provided a couple of screens for them.

Mediascreen got the task to create a combination of brand presence and categorized campaign messages for children, women and men in their concept store in Stockholm.

Brand building

The solution for Didriksons is a video wall with the main focus on their brand. This wall is is combined with nine screens on each department of the store.

This video wall is driven by our external media players, and the other screens are powered by our own software, Mediascreen Smart with the built in Samsung SSP screen. (Samsung smart signage platform).

About the customer

Didriksons is the scandinavian leading company when it comes to rain jackets and other functional pieces of clothing. Their philosophy is to make clothes that can keep an entire family dry, regardless of the weather.


Pilot study, screens and media players, installation, supervision and support.

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